Bagi kalian yang mau update teori buku Marketing Management dari Philip Kotler dan Kevin Lane Keller, kini telah publish edisi 15 (2016). Buku ini sepertinya wajib dimiliki oleh mahasiswa pemasaran bahkan seorang sales sekalipun, karena didalamnya terdapat strategi-strategi untuk manajemen pemasaran, mungkin buku ini ada revisinya ditahun mendatang, pantengin terus site ini, mengingat perkembangan dunia ekonomi maju pesat dan mengakibatkan kondisi pasar berubah secara dinamis.
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Alih Bahasa, Bob Sabran, (Erlangga: Jakarta. 5 Philip Kotler. Manajemen pemasaran philip kotler edisi. Manajemen Pemasaran Philip Kotler Keller Edisi 12 Ppt - DOWNLOAD. December 12, 2015. Philip Kotler Keller Edisi 1. Free Ebooks manajemen pemasaran philip kotler. Rangkuman Bab Satu Sampai Delapan Buku Manajemen Pemasaran Philip Kotler Dan. Download Buku Manajemen Pemasaran Philip Kotler Bahasa Indonesia Download buku manajemen pemasaran philip kotler edisi 14 bahasa indonesia pdf. Buku manajemen pemasaran philip kotler novandy novandy. Bagi kalian yang mau update teori buku marketing management dari philip kotler dan kevin lane keller kini telah publish edisi 15 2016.
Judul : Marketing Management (Global Edition) 15th Edition
Author : Philip T. Kotler & Kevin Lane Keller
Terbit : Tahun 2016
Format : PDF
Ukuran : 42 MB
Bahasa : English
Unduh : (Download Here)
Table of Contents
Part 1. Understanding Marketing Management
1. Defining Marketing for the New Realities
2. Developing Marketing Strategies and Plans
Part 2. Capturing Marketing Insights
3. Collecting Information and Forecasting Demand
4. Conducting Marketing Research
Part 3. Connecting with Customers
5. Creating Long-term Loyalty Relationships
6. Analyzing Consumer Markets
7. Analyzing Business Markets
8. Tapping into Global Markets
Part 4. Building Strong Brands
9. Identifying Market Segments and Targets
10. Crafting the Brand Positioning
11. Creating Brand Equity
12. Addressing Competition and Driving Growth Fallout 4 poop mod.
Part 5. Shaping the Market Offerings
13. Setting Product Strategy
14. Designing and Managing Services
15. Introducing New Market Offerings
16. Developing Pricing Strategies and Programs
Part 6. Delivering Value
17. Designing and Managing Integrated Marketing Channels
18. Managing Retailing, Wholesaling, and Logistics
Part 7. Communicating Value
19. Designing and Managing Integrated Marketing Communications
20. Managing Digital Communications: Online, Social Media and Mobile Marketing
21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling
Part 8. Managing the Marketing Organization
23. Managing a Holistic Marketing Organization forthe Long Run
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